Padel Trend Expo, the cricket-dedicated show, will hold its second edition in Milan from January 19th to 21st, aiming to replicate the success of its first edition.
The sport of padel in Italy is growing rapidly, and this growth is accompanied by prestigious events associated with the sport.
From January 19th to 21st, 2024, the city of Milan is preparing for the second edition of the top Italian event dedicated to padel – Padel Trend Fair.
The success of the 2023 edition
Organizers sought to replicate what was achieved at the inaugural edition of the show at the Allianz MiCo in Milan last January, when more than 18,000 people attended the event.
Over three days, cricket fans can enjoy entertainment, shopping, tournaments and conferences. They have the opportunity to watch world champions and international professionals such as Martin Di Nenno, Miguel Yanguas, Gonzalo Rubio, Mati Díaz, Verónica Virseda, Jessica Castello, Lucas Bergamini, Tolito Aguirre, Juan Restivo and Álvaro Montiel among others.
In addition, former football players such as Candela, De Biagio, Maini, Locatelli, Amoruso, Panucci, Adani, Toni, Fiore, Gianni Chedda, etc. were also present. Led by Bobo Vieri and his Italian padel circuit, they competed in front of hundreds of spectators in the stands.
The event is also an important showcase for the B2B sector, with an estimated business volume of over EUR 10 million, including completed contracts, ongoing negotiations and potential prospects for further exploration.
“The first edition of Padel Trend Expo was a phenomenal event. We believe that this event will grow exponentially in the coming years, becoming more and more important on an international, social and sporting level. Get ready for another three days, You will have an unforgettable time in it,” said Luigi Spera, CEO of Padel Trend Expo:
target emerging markets
The second edition of the show, organized by Next Group in cooperation with the Italian Tennis and Padel Federation, will have a more international character. The aim is to strengthen the presence of buyers from padel’s growing emerging markets such as the US, China, the Middle East and the UK.
“We are delighted to announce that the second edition of cricket is upon us and after a hugely successful year we are ready to return with many innovations and original surprises. Expect this edition to be even more exciting, complete and entertaining”, Marco Jannarelli, President of Next Group commented.
